Seekers. The first and only Certified B Corp optometrist in Australia. What does that mean and how did we get here? In 2022, Seekers began our application to become a Certified B Corp. Sustainability and social impact have always been in our sightline, now these initiatives have been recognised with our official B Corp Certification in August 2023.
What does it mean to be a B Corp?
A Certified B Corporation is a business, big or small, that meets and maintains the highest standard of social and environmental performance, accountability, and transparency. Receiving a B Corp Certification is independent acknowledgment that a business is contributing positively to society and implements sustainable practices into their operation. It is an ongoing and conscious effort, to continuously maintain and implement new initiatives that benefit our society. The B Corp Certification is more than just a label. In becoming a B Corp, a business is joining a community of like-minded people working collectively to use their business as a force for good in the world. This movement redefines success in business, shifting from commercial success to a model of making positive change.
What’s involved in becoming a Certified B Corp?
For Seekers, the journey started at day one. As a local business, Seekers has always sought to create a positive impact on the environment and our Fitzroy community. We are constantly looking for opportunities to do good. With many positive sustainable and community initiatives in place and many more on the horizon, Seekers applied to become a Certified B Corp. This included reviewing all our suppliers and operations, and publishing our Environmental Sustainability Policy. In completing our B Impact Assessment to become a Certified B Corp, we affirmed our commitment to do good. This process assessed our impact, compared it to other businesses that have undergone the assessment and then identified avenues for improvement.
Our initiatives and approach
Our small, but dedicated team at Seekers have established the following programs to support our local community and create an environmentally sustainable practice: