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About Us


The new benchmark for Optometry is here in Fitzroy

In the creative heart of Gertrude Street, discover Fitzroy's curated optical destination.

Here state of the art eye health technology and on-site lens fitting meet the world’s most wanted names in luxury eye wear and the ultimate customer experience that is the talk of the town.

Created for the Attention Seekers, the Style Seekers and the Seekers of Individuality, you’ll be under the watchful eye of Dr. Jayson Stone and his team as they match you with the beautiful, transformational frames you’ve been searching for.

Seekers is an independent, family-owned and B Corp certified practice by Fitzroy locals, Jayson Stone and Kye O'Donnell.


Dr. Jayson Stone - Seekers

Dr. Jayson Stone

Optometrist & Director

In practice for 20 years as both a qualified medicines prescribing Optometrist with a Masters Degree and experienced Optical Dispenser.

Jayson is an active member of Optometry Australia and his professional interests include general optometry, contact lens fitting and glaucoma management.

When not consulting you may spot Jayson enjoying a coffee or two in a local cafe or walking his much loved dog Foxtrot around the streets of Fitzroy.

Kenny Chua - Seekers Retail Manager

Kenny Chua

Retail Manager & Curator

Kenny, our solutions focused, fun-loving and fashion forward retail manager and frame curator is ready to help you find your newest frames at Seekers. With eight year’s experience in optics, Kenny has a deep understanding of eye care and eyewear and will be able to facilitate the best possible outcomes for you at Seekers.

Kenny also speaks Mandarin and Bahasa, so if you’re a native speaker or you’d like to brush up on your skills, come and have a coffee and chat with Kenny.

Kye O'Donnell

Lab Manager & Technician

With a passion for precision, Kye is a qualified optical dispenser and member of Optical Dispensers Australia. His meticulous skills in cutting and fitting lenses in Seekers' on-site lab ensure that all patients receive the best outcomes with their new eyewear, all without leaving the practice. Kye is also the go-to person for repairing and restoring beloved frames, breathing new life into cherished eyewear pieces.

Beyond his technical abilities, Kye is a strong advocate for Seekers' commitment to social and environmental responsibility. He actively supports the team in maintaining the practice's B Corp certification, ensuring that ethical and sustainable practices are at the core of everything Seekers does.

Kye is also Seekers' dedicated express delivery rider and can be seen cycling around town, personally delivering urgent eyewear orders to patients.


Seekers Impacts

Our ongoing commitment to our community and environment.

At Seekers, weʼre committed to closing the gap on both optical waste and inaccessible eyewear. Seekers Impacts is our program that encompasses our commitments to our community and environment. We continually increase the scope of Seekers Impacts implementing new environment-first practices to reduce the negative effects of optical waste and reduce the global footprint of the optical industry.

Our Current Programs:

  • Donate your old frames to someone in need through our partnership with Lions Recycle for Sight and weʼll provide you with a discount to use on new frames at Seekers to say thank you!
  • Love your existing frames? Fit them with your new prescription and youʼll save 20% off the new lenses.
  • Join our contact lens recycling program and feel good about stopping contact lens waste in its tracks. Weʼll recycle your contact lenses and packaging for you – pick up your handy contact lens recycling pouch from our Gertrude Street practice.

T&C's Apply

B Corp Certification

The first and only Certified B Corp optometrist in Australia.

Sustainability and social impact have always been in our sightline and as of July 2023, this philosophy has now been recognised with our official B Corp Certification.

A Certified B Corporation is a business, big or small, that meets and maintains the highest standard of social and environmental performance, accountability, and transparency. Receiving a B Corp Certification is independent acknowledgement that a business is contributing positively to society and implements sustainable practices into their operation. Read more about what it means to be B Corp certified here.

Seekers Supports

Our ongoing commitment to causes near and dear to our patients.

Seekers Supports is our ongoing commitment to give back to community causes who need our help. Each quarter we donate $1,000 on behalf of our clients to a cause that has been selected by our clients. We're proud to have supported organisations such Minus18, VAHS, The Fred Hollows Foundation and Guide Dogs Victoria to name a few. If you have a cause you wish to nominate, let us know and we will include them in our program selection for the next donation.

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